We Got You Covered
Independent advice on medical aid, gap cover and short-term insurance to protect what matters the most.
Why Choose Primo Advisors
From rising healthcare costs, hospital admissions, chronic illness cover, and day-to-day medical expenses, to protecting your vehicle, home, personal belongings and business — your needs are personal, and your risks are real.
That’s why we focus specifically on helping you navigate medical aid options, gap cover, and short-term insurance solutions with clarity and confidence. We compare options, explain benefits in plain language, and ensure you understand what you are really covered for.
At Primo Advisors, we believe in personalised advice, proactive risk management, and long-term relationships built on trust, transparency, and genuine care. We don’t just place cover; we help you structure protection that fits your lifestyle, healthcare needs, and budget.
Because when it comes to your health and your assets, you deserve confidence in your medical cover, clarity in your insurance choices, and protection you can rely on when life happens.
Solutions Tailored for You
Medical Aid
We help you find affordable medical aid options that are suited to your healthcare needs, lifestyle, and monthly budget, so you can enjoy peace of mind knowing you have access to the medical cover that fits you best.
Gap Cover
Gap cover provides additional financial protection by covering the shortfalls between what healthcare providers charge and what your medical scheme reimburses. It also assists with out-of-pocket costs such as co-payments and enhancing sub-limits, while offering additional benefits—helping to reduce the risk of unexpected medical expenses and providing greater peace of mind when accessing private healthcare.
Short Term : Personal and Commercial Insurance
Protect your car, home, valuables, and business with short term insurance solutions designed to safeguard the things you have worked hard for against theft, damage, accidents, and other unforeseen events.
Independent Advice You Can Trust
Primo Advisors offers honest, personalised guidance based on your unique needs and circumstances. We take the time to understand your lifestyle, budget, and priorities so we can recommend cover that is practical, relevant, and built around you.
Comprehensive Cover Under One Roof
From medical aid and gap cover to short term insurance and commercial insurance, Primo Advisors makes it easier to protect what matters most. With a wide range of solutions in one place, you can enjoy convenience, clarity, and ongoing support as your needs change over time.
Client Reviews
Meet the Team
Celeste Manfron
CEO/Advisor
- Medical Aid
- Gap Cover
Justin Kruger
Advisor
- Short Term Insurance – Personal and Commercial
- Gap Cover
- Pet Insurance
Adelé Pretorius
Administrative Manager
- Overseeing and handling of claims, queries and changes to policies
- Oversees and manages admin staff
Ashley Lubbe
Client Services
- Claims
- Queries
- Policy Changes